BÆBE reinforces its expansion, taking close-proximity service further
BÆBE is strengthening its expansion with new openings in Greater Lisbon and Comporta, the extension of its home-visit services, and the introduction of nail care.
Lisbon, July 13, 2026 – BÆBE, the Portuguese express beauty brand, continues to consolidate its expansion plan and announces four major developments that reinforce its proximity strategy: increasing its presence in Greater Lisbon; extending the BÆBE Home service to all clients; introducing nail services in selected locations; and arriving, for the first time, in Comporta.
The brand recently opened a BÆBE at the Wells store in Oeiras Parque, and on July 15, it will also open at the new Wells in Centro Colombo, strengthening its presence in strategic, high-traffic locations within the Greater Lisbon area.
The BÆBE Home service is now available to all clients. Through this format, the brand delivers professional makeup and hairstyling services directly to clients' homes for weddings, corporate events, photo shoots, bachelorette parties, or any other special occasion.
Additionally, nail services are being introduced to selected brand spaces, expanding the offering and reinforcing an increasingly comprehensive express beauty concept.
The expansion continues in mid-July with the opening of a pop-up space at the Caju store in Comporta, bringing the brand to one of the country's most sought-after summer destinations.
A brand at the pace of modern life
BÆBE was created to address a simple reality: women have less and less time, yet they still want to look and feel their best. Known for transforming a "no time" situation into an "I'm ready" status in just a few minutes, the brand has developed a concept designed to match the pace of contemporary life.
Backed by Ó Capital, a Portuguese family office dedicated to SME investment and development, BÆBE is establishing itself as an innovative Portuguese brand in the express beauty segment. This trajectory reflects a clear vision: making professional beauty increasingly accessible, convenient, and integrated into women's daily routines.
BÆBE Locations: Greater Lisbon (Amoreiras Shopping Center, BE WE, Zilian, Wells Garrett, Wells Centro Colombo, Wells Saldanha, Studio Rise, and Wells Oeiras Parque); Porto (Loft Porto).
